Top 5 SEO tools You will need to know about in 2021



Many times beginners or freshers face difficulty while working on Search Engine Optimization just because of lack of knowledge about SEO tools. We all have spending hours researching SEO tools that help us in making SEO strategies. A proper SEO certification training program helps us but if you don’t have much knowledge about SEO then you have to rely on another marketing agency or on in-house marketer. Here we have covered 5 essential SEO tools that will help you to build a successful SEO campaign on your own.

RRtechdigital - Top 5 SEO tools

Top 5 SEO Tools for 2021

  • Screaming Frog

Screaming Frog tools is very essential to make a pre-SEO website audit to identify 404 page not found errors, duplicate meta tags, image alt tags. Website Audit is the initial process of SEO and it needs to be done deeply. Screaming Frog crawl the submitted URL and provide you with all the details of each and every URL. The free version provides up to 500 URL data but if you have a large website then you need to purchase the paid service.

  • Google Keyword Planner

After the website analysis and auditing, the first step of SEO is to identify most searched and relevant keywords for the website. Google keyword planner helps you to identify the most relevant keywords for your website along with monthly search volume and competition. It also gives you more keywords ideas similar to your website. Google keyword planner is an absolutely free tool and is available in Google Adwords dashboard. Keyword planners also help you in building PPC campaigns effectively.

  • Google Search Console

Search Console is an essential tool for every SEO analyst and for every website. Basic use of Google search console is to crawl a website and index it in Google Search Engine (ie. SERP).

Google Search Console monitor website and gives notification of any error and warning regarding webpages. SEO activities performed on websites like schema markup addition, mobile-friendliness of website, backlinks, internal links and other crawl errors are mentioned in the search console dashboard.

  • Google Analytics

Google Analytics is one of the important SEO tools to track website performance. Analytics monitor website users and maintain user traffic data. Analytics helps to understand user behaviour and engagement on the website. Google Analytics provides a wide range of data such as user average session duration, user device, operating system, location. With the help of analytics, we can identify how users came to the website directly, organically or referral. Analytics also helps to set up goals for conversion like purchasing products, filling up the information.

  • AHref/ SEMRush

These two are paid SEO tools and users need to purchase their plan after 7 days of a free trial. These tools are helpful for competitors analysis and monitor competitors strategies. It helps in outreach programs and finding the best sites for the guest posting. You can also track your keywords ranking and improvement in ranking with the help of AHref and SEMRush. These tools are useful to build an SEO campaign and monitor website SEO performance closely.


SEO is a process that can be adopted by making practice on live projects/ websites. A complete digital marketing course covers all the necessary SEO steps but the practice makes it easier to understand the concept and actual use of SEO tools.

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