What is Digital Marketing and scope of Digital Marketing

As the technology and trends are changing rapidly, conventional marketing is also changing and online marketing and advertising took place of conventional marketing, we popularly called it as “Digital Marketing”.

As internet users have increased vastly over the years, business services also come to digital platforms to grab the business. Now, it's necessary for businesses to make their online presence to stay in the competition. This new trend increases the requirement of digital marketing professionals in every service sector.


One of the great advantages of digital marketing is less investment. With an internet connection and laptop, you can continue your work smoothly.

Digital Marketing Strategies

Digital Marketing opens up many opportunities to start a career in it. Whether it is Search engine optimization, to improve your website performance to attract more users, social media marketing to build your strong social presence and deliver your services to a large number of social media users, either organically or paid, Google advertisement is popularly known as PPC ads, target the users according to the search intend and pay for every click on your advertisement, email marketing to reach your existing customers with the new products, services and offers.

These 4 main strategies come up with huge opportunities for students to start work in digital marketing. A complete digital marketing course trains you with all digital marketing strategies and you can select the particular module to go on with.

Digital Marketing scope

Statistics show that digital marketing is booming worldwide. India’s largest job portal Naukari.com announced more than 3 lakhs job opportunities in the upcoming year 2020.

Not only in India but in the USA and other countries massive job opportunities produce for digital marketing in the upcoming year. Like E-commerce, E trend is booming in the upcoming years and it will have many opportunities to work.

Key Advantages of Digital Marketing

• Massive Job Opportunities: Digital marketing associated with everything that needs online presence and popularity. More and more entities and businesses include digital marketing strategies in the work plan to create more opportunities for working. Not only from a job perspective but digital marketing also opens up opportunities to work as a freelancer, influencer, blogger, Youtuber and many more.

• Flexibility: Digital Marketing is an open culture of working. No physical presence is required to work. People can work remotely for firms located in other countries. Work profiles of digital marketing professionals allow them to work flexibly in terms of time and location as well.

• High Paid Profiles: Digital marketing profiles such as digital marketing manager, social media manager or campaign manager offer a high salary to the people. The basic Executive post offers a minimum of 15K per month for the freshers. 

Other than the job opportunities, people can work independently as a freelancer or blogger or Youtuber. Endless opportunities created with digital marketing to grow yourself. You can refer the link to check the working opportunities or scope of digital marketing as a freelancer here.